Portfolio

Coursera – Cyclistic  Marketing Plan

Project: Coursera Data Analyst Certification Case StudyCompany: Cyclistic Marketing PlanAbout: This was the final project for a Google Data Analyst Certification. It’s taken a few months to go through and finish this course. This project is a bike company that rents bikes in Chicago, and they want to find a way to convert casual users to paid memberships. My job is to go through years worth of data that breaks down how each casual or member uses a Read more…

By jXAGR2lq9C, ago

HueHarmony Influencer Brief & Presentation

Project: HueHarmony ColorBurst Influencer BriefCompany: Portfolio BuildingAbout: The HueHarmony Influencer Brief represents a collection of my past influencer collaborations with various companies throughout recent years. In order to execute these projects, I established HueHarmony as a fictional entity. This compilation consists of two key components: a concise presentation designed for influencers to reference quickly and a comprehensive Brief, which includes a contract (generated by ChatGPT for illustrative purposes only and not a genuine contract). Both Read more…

By Tim Goleman, ago

HueHarmony Social Media Marketing Plan

Project: HueHarmony ColorBurst Social Media Marketing PlanCompany: Portfolio BuildingAbout: The HueHarmony marketing plan serves as a demonstration of my strategic expertise and skills. This comprehensive report has been meticulously crafted by me, featuring fictitious data, competitors, influencers, and products. Drawing upon my extensive experience in the field, I wanted to apply my knowledge and proficiency to the realm of launching a new craft product, an area I am deeply familiar with. It is important to Read more…

By Tim Goleman, ago

Canva Social Media Asset Creation

Project: Social Media Asset Creation with CanvaCompany: Plaid Enterprises & Other ClientAbout: The use of Canva to create assets for all social media platforms. This includes Pinterest, Facebook, Twitter, Instagram, Infographics, and Blog posts. It includes static images and movies for each different medium. Note I create these assets with a Canva Pro Account. B-Roll Blog post Video Social Posts – Square Social Media – Twitter Social Media – Story Infographic Three Simple Pro Create Read more…

By Tim Goleman, ago

Influencer Marketing – Plaid Creators

Project: Plaid Creators & ExpansionCompany: Plaid EnterprisesAbout: The Plaid Creators was a paid influencer program at Plaid Enterprises from 2016 through 2020. It initially consisted of 9 different influencers. These were on-contract influencers paid to make crafts around a certain challenge My Role: In 2019 I was given the task to expand the program from 9 to 17 influencers. I expanded the program to include more diversity in the people selected. Also, I was the Read more…

By Tim Goleman, ago

Ebook – 50 Social Media Post Ideas

Project: 50 Social Media Post IdeasCompany: Element33About: Most smaller companies are not social media experts. Sometimes they need a little help to spur their creativity to take their social media to the next level. I wrote this book with 50 different post ideas for social media. It’s a very simple read that is fun and accessible to all businesses. It’s great for busienssees just starting out or one well versed in the world of social. Initially I Read more…

By Tim Goleman, ago

Trend Videos

Project: Trend VideosCompany: Plaid CraftsAbout: The trend videos were short snackable, viral videos created featuring one of Plaid’s products or kits. The purpose of these videos was to drive awareness and purchase of these products/kitsMy Role: I filmed and edited the trend videos from the inception until June 2019. The turn around time was tight and could be done in as little as a few hours. There was a small budget so I had to Read more…

By Tim Goleman, ago

National Mod Podge Day – 50th Anniversary

Project: Mod Podge 50th Anniversary Company: Plaid CraftsAbout: Mod Podge celebrated its 50th anniversary in 2017. Plaid had an all-day live stream with its key influencers, the “Plaid creators” Each creator chose a specific formula of Mod Podge to do a live stream on National Mod Podge Day. Plaid also did a celebration live stream at 2 PM that dayMy Role: I managed the “Plaid Creators” projects for the day, as the contract Social Media Read more…

By Tim Goleman, ago

Content Creation – Influencer Marketing

Project: Influencer Marketing SeriesCompany: Marketing ElementsAbout: I wrote a series of three articles on how to work with influencers. The three posts focused on the brand side and influencer sideMy Role: I shared some of my experiences being on both sides of the influencer coin. The Brand perspective, I shared how to work and build relationships with an influencer. I did the same thing from the influencer perspective to work with brands. Lastly, I did Read more…

By Tim Goleman, ago