Project: Trend VideosCompany: Plaid CraftsAbout: The trend videos were short snackable, viral videos created featuring one of Plaid’s products or kits. The purpose of these videos was to drive awareness and purchase of these products/kitsMy Role: I filmed and edited the trend videos from the inception until June 2019. The turn around time was tight and could be done in as little as a few hours. There was a small budget so I had to Read more…
Project: Pinterest PinsCompany: Element33, Plaid Crafts, and Marketing Elements.About: Pinterest is a great social network to drive awareness and traffic. My Role: I have created all of these graphics in Canva to catch the pinners attention and drive traffic to posts, products, and videos.
Project: Mod Podge 50th Anniversary Company: Plaid CraftsAbout: Mod Podge celebrated its 50th anniversary in 2017. Plaid had an all-day live stream with its key influencers, the “Plaid creators” Each creator chose a specific formula of Mod Podge to do a live stream on National Mod Podge Day. Plaid also did a celebration live stream at 2 PM that dayMy Role: I managed the “Plaid Creators” projects for the day, as the contract Social Media Read more…
Project: Influencer Marketing SeriesCompany: Marketing ElementsAbout: I wrote a series of three articles on how to work with influencers. The three posts focused on the brand side and influencer sideMy Role: I shared some of my experiences being on both sides of the influencer coin. The Brand perspective, I shared how to work and build relationships with an influencer. I did the same thing from the influencer perspective to work with brands. Lastly, I did Read more…
Project: Social Media Content CalendarCompany: Marketing Elements/Element33About: This is a content calendar I have used for clients and previous jobs. I refined it at a previous company and then recreated it for my own use. I decided to share it and let others use this tool to organize their social media posts. My Role: I created this calendar for use in an environment with multiple social media accounts.
Project: How to Shoot B-Roll with your PhoneCompany: Marketing ElementsAbout: A video showing consumers how to make better B-roll with their cell phones, including some tips & tricks with examples. My Role: I created the Small Business Video series on Marketing Elements blog to teach people how to make video affordable on any size budget. Everything in this video I shot, edited and produced.
Project: Let’s Paint Live Company: Plaid EnterprisesAbout: Let’s Paint Live is a monthly live stream where participants are taught how to create a painting in about an hour. It’s the online equivalent of the paint and sip projects. My Role: I filmed and was the director of the online event from June 2017 until June 2019. The live streams featured multiple camera angles, usually 2 but we had as many as 3 different cameras. Lastly, Read more…
Project: What is Project StudioCompany: Project StudioAbout: A commercial to show the services offered by Project studio. This includes classes, projects, and retail. My Role: I shot all the video, edited the video and created all the graphics. This was the inspiration for the B-Roll video I created.
Project: Plaid Cosplay TutorialsCompany: Plaid EnterprisesAbout: In 2019 Plaid launched its cosplay initiative. Four video tutorials were created to show how to use existing products for cosplay projects. The four videos are the Wasteland Helm, Knights Helm, Valkyrie, and Druid HornsMy Role: I filmed and edited these four videos. The process also included doing a voice over recording for each video. Knights Helm Valkyrie Druid Horns Wastland
Experience Element33 OwnerOct,2008 – Present Element33 was created to help small businesses learn how to use social media and video. The business has evolved from teaching a company to a small agency to help small businesses harness the power of online marketing and social media. I have focused on several clients over the last few years focusing on e-commerce clients. Social media I have focused on are Facebook, Twitter, YouTube and Content Marketing. Facebook experience Read more…
