Canva Social Media Asset Creation

Project: Social Media Asset Creation with CanvaCompany: Plaid Enterprises & Other ClientAbout: The use of Canva to create assets for all social media platforms. This includes Pinterest, Facebook, Twitter, Instagram, Infographics, and Blog posts. It includes static images and movies for each different medium. Note I create these assets with a Canva Pro Account. B-Roll Blog post Video Social Posts – Square Social Media – Twitter Social Media – Story Infographic Three Simple Pro Create Read more…

Influencer Marketing – Plaid Creators

Project: Plaid Creators & ExpansionCompany: Plaid EnterprisesAbout: The Plaid Creators was a paid influencer program at Plaid Enterprises from 2016 through 2020. It initially consisted of 9 different influencers. These were on-contract influencers paid to make crafts around a certain challenge My Role: In 2019 I was given the task to expand the program from 9 to 17 influencers. I expanded the program to include more diversity in the people selected. Also, I was the Read more…

Ebook – 50 Social Media Post Ideas

Project: 50 Social Media Post IdeasCompany: Element33About: Most smaller companies are not social media experts. Sometimes they need a little help to spur their creativity to take their social media to the next level. I wrote this book with 50 different post ideas for social media. It’s a very simple read that is fun and accessible to all businesses. It’s great for busienssees just starting out or one well versed in the world of social. Initially I Read more…

Trend Videos

Project: Trend VideosCompany: Plaid CraftsAbout: The trend videos were short snackable, viral videos created featuring one of Plaid’s products or kits. The purpose of these videos was to drive awareness and purchase of these products/kitsMy Role: I filmed and edited the trend videos from the inception until June 2019. The turn around time was tight and could be done in as little as a few hours. There was a small budget so I had to Read more…

National Mod Podge Day – 50th Anniversary

Project: Mod Podge 50th Anniversary Company: Plaid CraftsAbout: Mod Podge celebrated its 50th anniversary in 2017. Plaid had an all-day live stream with its key influencers, the “Plaid creators” Each creator chose a specific formula of Mod Podge to do a live stream on National Mod Podge Day. Plaid also did a celebration live stream at 2 PM that dayMy Role: I managed the “Plaid Creators” projects for the day, as the contract Social Media Read more…

Content Creation – Influencer Marketing

Project: Influencer Marketing SeriesCompany: Marketing ElementsAbout: I wrote a series of three articles on how to work with influencers. The three posts focused on the brand side and influencer sideMy Role: I shared some of my experiences being on both sides of the influencer coin. The Brand perspective, I shared how to work and build relationships with an influencer. I did the same thing from the influencer perspective to work with brands. Lastly, I did Read more…

Social Media Content Calendar

Project: Social Media Content CalendarCompany: Marketing Elements/Element33About: This is a content calendar I have used for clients and previous jobs. I refined it at a previous company and then recreated it for my own use. I decided to share it and let others use this tool to organize their social media posts. My Role: I created this calendar for use in an environment with multiple social media accounts.

How to Shoot B-Roll

Project: How to Shoot B-Roll with your PhoneCompany: Marketing ElementsAbout: A video showing consumers how to make better B-roll with their cell phones, including some tips & tricks with examples. My Role: I created the Small Business Video series on Marketing Elements blog to teach people how to make video affordable on any size budget. Everything in this video I shot, edited and produced.

Live Stream – Let’s Paint Live

Project: Let’s Paint Live Company: Plaid EnterprisesAbout: Let’s Paint Live is a monthly live stream where participants are taught how to create a painting in about an hour. It’s the online equivalent of the paint and sip projects. My Role: I filmed and was the director of the online event from June 2017 until June 2019. The live streams featured multiple camera angles, usually 2 but we had as many as 3 different cameras. Lastly, Read more…