I am a social marketer who loves all things digital. I started my career in a traditional agency and got my feet wet in print, radio, and outdoor. In the 2000’s the digital revolution hit the world of marketing, and I taught myself about digital and social. It allowed me to dive deep and experiment in the social space. I bring this love of digital to all my clients.
Since 2017 I have been developing my skills and doing video work for social. At Plaid, I was the producer and director for videos and live streams. The live streams I produced/directed have had over 1 Million views. The videos consisted of quick “Tasty” type videos, commercials, and how to paint videos.
Monitor, moderate and respond to followers comments; partner and manage social media partnerships with other brands; and create and/or post shareable videos and images
Set goals that address the most significant challenges. Goals can focus on brand awareness, increase sales leads, and generate sales through social media. Conduct competitor research to determine what works for them and how I can adapt my campaigns.
Establish the most important metrics for stakeholders that include reaching, clicks, engagement, and likes. Report on results to stakeholders and then refine Strategy after reporting to improve outcomes going forward
Create an influencer program for brands by finding influencers, setting a budget, determining goals for the program. Manage ongoing relationships with influencers to build a partnership with influencers.
Plan, film, and edit short social videos that are sharable and engage followers on social media platforms. Videos include short how to’s, commercials, and longer step by step tutorials.
Plan and execute live streams for brands on social media platforms. Using Switcher Studio to capture video from multiple camera angles — and edit it in real-time — helping you connect with a community in the most engaging way.
Project: Coursera Data Analyst Certification Case StudyCompany: Cyclistic Marketing PlanAbout: This was the final project for a Google Data Analyst Certification. It’s taken a few months to go through and finish this course. This project is a bike Read more…
Project: HueHarmony ColorBurst Influencer BriefCompany: Portfolio BuildingAbout: The HueHarmony Influencer Brief represents a collection of my past influencer collaborations with various companies throughout recent years. In order to execute these projects, I established HueHarmony as Read more…
Project: HueHarmony ColorBurst Social Media Marketing PlanCompany: Portfolio BuildingAbout: The HueHarmony marketing plan serves as a demonstration of my strategic expertise and skills. This comprehensive report has been meticulously crafted by me, featuring fictitious data, Read more…
Project: Social Media Asset Creation with CanvaCompany: Plaid Enterprises & Other ClientAbout: The use of Canva to create assets for all social media platforms. This includes Pinterest, Facebook, Twitter, Instagram, Infographics, and Blog posts. It Read more…
Project: Plaid Creators & ExpansionCompany: Plaid EnterprisesAbout: The Plaid Creators was a paid influencer program at Plaid Enterprises from 2016 through 2020. It initially consisted of 9 different influencers. These were on-contract influencers paid to Read more…
Project: 50 Social Media Post IdeasCompany: Element33About: Most smaller companies are not social media experts. Sometimes they need a little help to spur their creativity to take their social media to the next level. I wrote this Read more…
Project: Trend VideosCompany: Plaid CraftsAbout: The trend videos were short snackable, viral videos created featuring one of Plaid’s products or kits. The purpose of these videos was to drive awareness and purchase of these products/kitsMy Read more…
Project: Pinterest PinsCompany: Element33, Plaid Crafts, and Marketing Elements.About: Pinterest is a great social network to drive awareness and traffic. My Role: I have created all of these graphics in Canva to catch the pinners Read more…
Project: Mod Podge 50th Anniversary Company: Plaid CraftsAbout: Mod Podge celebrated its 50th anniversary in 2017. Plaid had an all-day live stream with its key influencers, the “Plaid creators” Each creator chose a specific formula Read more…
Project: Influencer Marketing SeriesCompany: Marketing ElementsAbout: I wrote a series of three articles on how to work with influencers. The three posts focused on the brand side and influencer sideMy Role: I shared some of Read more…
Project: Social Media Content CalendarCompany: Marketing Elements/Element33About: This is a content calendar I have used for clients and previous jobs. I refined it at a previous company and then recreated it for my own use. Read more…
Project: How to Shoot B-Roll with your PhoneCompany: Marketing ElementsAbout: A video showing consumers how to make better B-roll with their cell phones, including some tips & tricks with examples. My Role: I created the Read more…
Project: Let’s Paint Live Company: Plaid EnterprisesAbout: Let’s Paint Live is a monthly live stream where participants are taught how to create a painting in about an hour. It’s the online equivalent of the paint Read more…
Project: What is Project StudioCompany: Project StudioAbout: A commercial to show the services offered by Project studio. This includes classes, projects, and retail. My Role: I shot all the video, edited the video and created Read more…
Project: Plaid Cosplay TutorialsCompany: Plaid EnterprisesAbout: In 2019 Plaid launched its cosplay initiative. Four video tutorials were created to show how to use existing products for cosplay projects. The four videos are the Wasteland Helm, Read more…
Professional Overview Social media manager with successes in creating and managing social media strategies and campaigns for b2c organizations. Extensive experience in the utilization of multiple social media channels, including Facebook, Twitter, Instagram, and YouTube; Read more…