Who am I?

I am a social marketer who loves all things digital. I started my career in a traditional agency and got my feet wet in print, radio, and outdoor. In the 2000’s the digital revolution hit the world of marketing, and I taught myself about digital and social. It allowed me to dive deep and experiment in the social space. I bring this love of digital to all my clients.

Since 2017 I have been developing my skills and doing video work for social. At Plaid, I was the producer and director for videos and live streams. The live streams I produced/directed have had over 1 Million views. The videos consisted of quick “Tasty” type videos, commercials, and how to paint videos.

Social Media Management

Monitor, moderate and respond to followers comments; partner and manage social media partnerships with other brands; and create and/or post shareable videos and images

Social Media Strategy

Set goals that address the most significant challenges. Goals can focus on brand awareness, increase sales leads, and generate sales through social media. Conduct competitor research to determine what works for them and how I can adapt my campaigns.

Social Media Analytics

Establish the most important metrics for stakeholders that include reaching, clicks, engagement, and likes. Report on results to stakeholders and then refine Strategy after reporting to improve outcomes going forward

Influencer Marketing

Create an influencer program for brands by finding influencers, setting a budget, determining goals for the program. Manage ongoing relationships with influencers to build a partnership with influencers.

Video Production

Plan, film, and edit short social videos that are sharable and engage followers on social media platforms. Videos include short how to’s, commercials, and longer step by step tutorials.

Live Stream Production

Plan and execute live streams for brands on social media platforms. Using Switcher Studio to capture video from multiple camera angles — and edit it in real-time — helping you connect with a community in the most engaging way.


My Work in Social, influencer marketing, and video

Canva Social Media Asset Creation

Project: Social Media Asset Creation with CanvaCompany: Plaid Enterprises & Other ClientAbout: The use of Canva to create assets for all social media platforms. This includes Pinterest, Facebook, Twitter, Instagram, Infographics, and Blog posts. It Read more…

Trend Videos

Project: Trend VideosCompany: Plaid CraftsAbout: The trend videos were short snackable, viral videos created featuring one of Plaid’s products or kits. The purpose of these videos was to drive awareness and purchase of these products/kitsMy Read more…

Pinterest Assets

Project: Pinterest PinsCompany: Element33, Plaid Crafts, and Marketing Elements.About: Pinterest is a great social network to drive awareness and traffic. My Role: I have created all of these graphics in Canva to catch the pinners Read more…

How to Shoot B-Roll

Project: How to Shoot B-Roll with your PhoneCompany: Marketing ElementsAbout: A video showing consumers how to make better B-roll with their cell phones, including some tips & tricks with examples. My Role: I created the Read more…

Plaid Cosplay Tutorials

Project: Plaid Cosplay TutorialsCompany: Plaid EnterprisesAbout: In 2019 Plaid launched its cosplay initiative. Four video tutorials were created to show how to use existing products for cosplay projects. The four videos are the Wasteland Helm, Read more…


Professional Overview Social media manager with successes in creating and managing social media strategies and campaigns for b2c organizations. Extensive experience in the utilization of multiple social media channels, including Facebook, Twitter, Instagram, and YouTube; Read more…