Project: Influencer Marketing Series
Company: Marketing Elements
About: I wrote a series of three articles on how to work with influencers. The three posts focused on the brand side and influencer side
My Role: I shared some of my experiences being on both sides of the influencer coin. The Brand perspective, I shared how to work and build relationships with an influencer. I did the same thing from the influencer perspective to work with brands. Lastly, I did a survey of some influencers and posted the responses to the pros and cons of working with brands.
How to Work with Influencers
Influencers – How to work with Brands
Influence Marketing – Influencer weigh in