Project: Plaid Creators & ExpansionCompany: Plaid EnterprisesAbout: The Plaid Creators was a paid influencer program at Plaid Enterprises from 2016 through 2020. It initially consisted of 9 different influencers. These were on-contract influencers paid to make crafts around a certain challenge My Role: In 2019 I was given the task Read more…
Project: 50 Social Media Post IdeasCompany: Element33About: Most smaller companies are not social media experts. Sometimes they need a little help to spur their creativity to take their social media to the next level. I wrote this book with 50 different post ideas for social media. It’s a very simple read that Read more…
Project: Trend VideosCompany: Plaid CraftsAbout: The trend videos were short snackable, viral videos created featuring one of Plaid’s products or kits. The purpose of these videos was to drive awareness and purchase of these products/kitsMy Role: I filmed and edited the trend videos from the inception until June 2019. The Read more…
Project: Pinterest PinsCompany: Element33, Plaid Crafts, and Marketing Elements.About: Pinterest is a great social network to drive awareness and traffic. My Role: I have created all of these graphics in Canva to catch the pinners attention and drive traffic to posts, products, and videos.
Project: Mod Podge 50th Anniversary Company: Plaid CraftsAbout: Mod Podge celebrated its 50th anniversary in 2017. Plaid had an all-day live stream with its key influencers, the “Plaid creators” Each creator chose a specific formula of Mod Podge to do a live stream on National Mod Podge Day. Plaid also Read more…
Project: Influencer Marketing SeriesCompany: Marketing ElementsAbout: I wrote a series of three articles on how to work with influencers. The three posts focused on the brand side and influencer sideMy Role: I shared some of my experiences being on both sides of the influencer coin. The Brand perspective, I shared Read more…
Project: Social Media Content CalendarCompany: Marketing Elements/Element33About: This is a content calendar I have used for clients and previous jobs. I refined it at a previous company and then recreated it for my own use. I decided to share it and let others use this tool to organize their social Read more…
Project: How to Shoot B-Roll with your PhoneCompany: Marketing ElementsAbout: A video showing consumers how to make better B-roll with their cell phones, including some tips & tricks with examples. My Role: I created the Small Business Video series on Marketing Elements blog to teach people how to make video Read more…
Project: Let’s Paint Live Company: Plaid EnterprisesAbout: Let’s Paint Live is a monthly live stream where participants are taught how to create a painting in about an hour. It’s the online equivalent of the paint and sip projects. My Role: I filmed and was the director of the online event Read more…
Project: What is Project StudioCompany: Project StudioAbout: A commercial to show the services offered by Project studio. This includes classes, projects, and retail. My Role: I shot all the video, edited the video and created all the graphics. This was the inspiration for the B-Roll video I created.