Project: Coursera Data Analyst Certification Case StudyCompany: Cyclistic Marketing PlanAbout: This was the final project for a Google Data Analyst Certification. It’s taken a few months to go through and finish this course. This project is a bike company that rents bikes in Chicago, and they want to find a way to convert Read more…
Project: HueHarmony ColorBurst Influencer BriefCompany: Portfolio BuildingAbout: The HueHarmony Influencer Brief represents a collection of my past influencer collaborations with various companies throughout recent years. In order to execute these projects, I established HueHarmony as a fictional entity. This compilation consists of two key components: a concise presentation designed for Read more…
Project: HueHarmony ColorBurst Social Media Marketing PlanCompany: Portfolio BuildingAbout: The HueHarmony marketing plan serves as a demonstration of my strategic expertise and skills. This comprehensive report has been meticulously crafted by me, featuring fictitious data, competitors, influencers, and products. Drawing upon my extensive experience in the field, I wanted to Read more…
Project: Social Media Asset Creation with CanvaCompany: Plaid Enterprises & Other ClientAbout: The use of Canva to create assets for all social media platforms. This includes Pinterest, Facebook, Twitter, Instagram, Infographics, and Blog posts. It includes static images and movies for each different medium. Note I create these assets with Read more…
Project: Plaid Creators & ExpansionCompany: Plaid EnterprisesAbout: The Plaid Creators was a paid influencer program at Plaid Enterprises from 2016 through 2020. It initially consisted of 9 different influencers. These were on-contract influencers paid to make crafts around a certain challenge My Role: In 2019 I was given the task Read more…
Project: 50 Social Media Post IdeasCompany: Element33About: Most smaller companies are not social media experts. Sometimes they need a little help to spur their creativity to take their social media to the next level. I wrote this book with 50 different post ideas for social media. It’s a very simple read that Read more…
Project: Trend VideosCompany: Plaid CraftsAbout: The trend videos were short snackable, viral videos created featuring one of Plaid’s products or kits. The purpose of these videos was to drive awareness and purchase of these products/kitsMy Role: I filmed and edited the trend videos from the inception until June 2019. The Read more…
Project: Pinterest PinsCompany: Element33, Plaid Crafts, and Marketing Elements.About: Pinterest is a great social network to drive awareness and traffic. My Role: I have created all of these graphics in Canva to catch the pinners attention and drive traffic to posts, products, and videos.
Project: Mod Podge 50th Anniversary Company: Plaid CraftsAbout: Mod Podge celebrated its 50th anniversary in 2017. Plaid had an all-day live stream with its key influencers, the “Plaid creators” Each creator chose a specific formula of Mod Podge to do a live stream on National Mod Podge Day. Plaid also Read more…
Project: Influencer Marketing SeriesCompany: Marketing ElementsAbout: I wrote a series of three articles on how to work with influencers. The three posts focused on the brand side and influencer sideMy Role: I shared some of my experiences being on both sides of the influencer coin. The Brand perspective, I shared Read more…