Social media manager with successes in creating and managing social media strategies and campaigns for b2c organizations. Extensive experience in the utilization of multiple social media channels, including Facebook, Twitter, Instagram, and YouTube; I build successful social strategies that increase brand awareness, promote customer engagement and ultimately drive web traffic and conversions
Oct 2008 – Present
Element33 was created to help small businesses learn how to use social media and video. The business has evolved from teaching a company to a small agency to helping small businesses harness the power of online marketing and social media. Over the last few years, I have focused on several clients, focusing on e-commerce clients. The social media I have focused on are Facebook, Twitter, YouTube, and Content Marketing. Facebook experience runs the gamut from creating a presence developing a voice to performing community management.
Video production and editing – I have been helping small businesses produce and film video content. It focuses on live streams on Facebook and also quick videos. These are done with cell phones and DSLR cameras. Video is growing in engagement, and all businesses can take advantage of this growing trend.
Social Media Specialist/Manager
Mar 2017 – July 2019
At Plaid Enterprises, I was in charge of content, video content, and influencer marketing. One of my main duties was the content calendar. I kept it up to date for over ten social media accounts. These accounts included Facebook pages, Facebook groups, Instagram, Twitter, Pinterest, and more. Two major campaigns I worked on were “Learn to Paint” and Cosplay. Both of these were launched successfully.
Video content – I was the director and producer for live streams from late 2017 till June 2019. Using Switcher Studio, we could create high-quality live streams on a budget. Live streams included Let’s Paint Live; Donna Dewberry Let’s Paint. Video projects included the first four Cosplay tutorials, Trend Video series, and the second group of “Let’s Paint – Skill Builders.”
Influencer Marketing – At Plaid, I was over the “Plaid Creators.” This is a set of 17 bloggers/influencers contracted to create projects/posts for the year. I worked with the design department to create monthly challenges. Then make sure all projects/posts were completed on time.
Contract- Social Media Manager
Sept 2014 Dec 2014
Placed by Creative Circle as a contract social media manager for a three-month contract ending late December 2014/early January 2015. Plaid Enterprises is a company that produces crafting items from brands Mod Podge, FolkArt, and Apple Barrel. While at Plaid, I managed content marketing and social media accounts. Social media focused on Facebook, Twitter, YouTube, Google Plus, Pinterest, and Instagram. This included monthly updates on social media analytics. Content marketing includes blog writing, content creation, and managing guest post schedules.
Editor & Producer
June 2011 – Present
Created the podcast Marketing Elements and Marketing Elements Basics to cover all areas of marketing. In charge of researching material, scheduling guest speakers, and coordinating recording schedules for multiple shows at one time. Edit both video and audio podcasts for distribution. Created and maintained a presence on social sites to promote the podcast, including Facebook, YouTube, and Twitter. Including a YouTube channel devoted to small business and social media
Account Manager – Social Media
June 2011 – Sept 2011
Account manager for Social Media. Assist in developing of Social strategy for Verizon Wireless and implementing it across multiple social networks. Evaluate and improve analytics and best practices for measuring social media deployed across multiple social networks. Brief clients on emerging trends, social initiatives, and tools in the social media space and implications on the client’s business.
April 2006 – Sept 2008
My position at TMP taught me how to leverage traditional media. This experience gave me the background to integrate traditional and interactive. I primarily worked with print, including newspapers, trade journals, and magazines. One of my responsibilities was to develop media plans for campaigns under $5,000. This lets me be creative in placement and negotiate to get the best rates for my clients. My experience there was not based in just print, other mediums I worked with were radio and outdoor. Radio consisted of buying in major markets, minor scriptwriting, and approval.
- Linked IN
- Sprout Social
- Adobe PhotoShop
- FinalCut Pro
- Garage Band
- Microsoft Office
- Facebook Insight
- Twitter Analytics
- Instagram Analytics
- Pinterest Analytics
- YouTube Creator Studio
Georgia State University
BA in Marketing – Specialty in Advertising