Content Creation – Influencer Marketing

Project: Influencer Marketing SeriesCompany: Marketing ElementsAbout: I wrote a series of three articles on how to work with influencers. The three posts focused on the brand side and influencer sideMy Role: I shared some of my experiences being on both sides of the influencer coin. The Brand perspective, I shared how to work and build relationships with an influencer. I did the same thing from the influencer perspective to work with brands. Lastly, I did Read more…

Social Media Content Calendar

Project: Social Media Content CalendarCompany: Marketing Elements/Element33About: This is a content calendar I have used for clients and previous jobs. I refined it at a previous company and then recreated it for my own use. I decided to share it and let others use this tool to organize their social media posts. My Role: I created this calendar for use in an environment with multiple social media accounts.

How to Shoot B-Roll

Project: How to Shoot B-Roll with your PhoneCompany: Marketing ElementsAbout: A video showing consumers how to make better B-roll with their cell phones, including some tips & tricks with examples. My Role: I created the Small Business Video series on Marketing Elements blog to teach people how to make video affordable on any size budget. Everything in this video I shot, edited and produced.

Live Stream – Let’s Paint Live

Project: Let’s Paint Live Company: Plaid EnterprisesAbout: Let’s Paint Live is a monthly live stream where participants are taught how to create a painting in about an hour. It’s the online equivalent of the paint and sip projects. My Role: I filmed and was the director of the online event from June 2017 until June 2019. The live streams featured multiple camera angles, usually 2 but we had as many as 3 different cameras. Lastly, Read more…

Plaid Cosplay Tutorials

Project: Plaid Cosplay TutorialsCompany: Plaid EnterprisesAbout: In 2019 Plaid launched its cosplay initiative. Four video tutorials were created to show how to use existing products for cosplay projects. The four videos are the Wasteland Helm, Knights Helm, Valkyrie, and Druid HornsMy Role: I filmed and edited these four videos. The process also included doing a voice over recording for each video. Knights Helm Valkyrie Druid Horns Wastland

Resume

Professional Overview Social media manager with successes in creating and managing social media strategies and campaigns for b2c organizations. Extensive experience in the utilization of multiple social media channels, including Facebook, Twitter, Instagram, and YouTube; I build successful social strategies that increase brand awareness, promote customer engagement and ultimately drive web traffic and conversions Experience Element33 OwnerOct 2008 – Present Element33 was created to help small businesses learn how to use social media and video. Read more…